I definitely did not see this coming! Piolo Pascual’s new endorsement is Silka! 🙂 As OCD as it might seem, I personally think guys should take care of their skin as much as girls, not just for the sake of good looks but also for great skin and most especially HYGIENE. Can’t stress hygiene enough :p This Silka Press Launch got me excited mainly because I like their products and it’s such a big brand here in the Philippines plus I love their endorsers :p
Silka has been here for almost 12 years already. Ms. Iya being their endorser for 11 strong years – from it’s beginning up until now. What I like about Silka is that they are truthful to their products. They do not claim to whiten skin tones as if you’ve underwent Gluta, but they whiten you gradually, the natural way further enhancing your beauty. I honestly think Iya was perfect for this endorsement because she is not like other celebrities that are totally white. She is fair and still beautiful. Silka claims to maintain your skin the way it’s supposed to be. Filipinos have been so caught up wanting to look whiter but the truth of the matter is that, as cliche as it may sound, beauty is really found within. It is a product that you truly can believe in. 🙂
*Fangirl moment! Iya is one of my girl crushes!*
The main purpose of Silka having Mr. Piolo Pascual as one of their endorsers aside from Ms. Iya Villania, was to emphasize humble beginnings.
Just like Piolo with the showbiz industry, it took a lot for Silka to get where it is now – both mirroring the progress that each have made in their perspective industries. I found it rather a meaningful press launch because they were able to talk about the hardwork, journey and of course the humble beginnings
of both Silka and Piolo Pascual.
Silka has a lot of sister companies like Juicy Cologne and Biogenic Alcohol. All of which are big brands now. My friend Yuki and I of course did not leave the event without our own Silka “loot bags” 🙂 Can’t wait to try more of their products! Stay tuned as I review the products that were given to us! 🙂